Made up of two sets of brothers – Lou and Jimi and James and Nick – plus their best friend JJ, Boy Bleach represent a new generation of boy band ready to break down barriers and confront societal issues head-on.
It’s music with a message. The group’s new EP – Or Are You Normal? – covers topics from toxic masculinity (Perfect Guy) to the incessant anxieties plaguing the youth of today (Perplexed); with bands like BROCKHAMPTON and Glass Animals proving clear inspirations sonically.